Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.
He bought his first Applebee's 20 years ago, and since then has redefined what's possible in the franchise industry. His philosophy: Be different, then go big.
Post-hurricane, this Pita Pit franchisee in San Juan dealt with lack of food, gas, power and communication. Here's how she used a new mindset to move forward.
At just 24 and 22 years old, Jessica and Andrea Perez are getting a crash course in the restaurant business, and fearlessly climbing the steep learning curve at Wing Zone.