Hip-Hop

Project Grow

How Danielle Bregoli (AKA the 'Cash Me Outside' Girl) Turned Viral Infamy Into a Million-Dollar Career

She went from minor Dr. Phil guest to highly successful rapper and influencer.

Kanye West's Most Controversial Moments

Is the outspoken musical genius destroying or helping his personal brand?

Soulja Boy Is the OG Growth Hacker

The rapper built his career from scratch through clever digital strategies.

Lessons on Innovation and Evolution From 3 Top Hip-Hop Artists

Many of the best hip-hop artists have managed to survive and thrive over decades of changing music, economic storms and technology shifts.

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