Online Presence
How Location-Based Social Networks Are Changing the Game for Businesses
New trends that are altering the way brick-and-mortar companies do business.
Local | Page 3
Building a Business
Steve Case and Tim O’Shaughnessy on How to Whip Up ‘America’s Secret Sauce’
The future of entrepreneurship is bright, but there are roadblocks. At SXSW, Steve Case explains the potential and the perils.
Marketing
Hey, Small-Business Owner: Do You Shop Local?
If you want consumers to shop local, encourage them by shopping locally for your own business.
By Carol Tice
Building a Business
Where to Focus Your Business’s Ad Dollars in the New Year
Here, new data that can help you plan where your business should spend on advertising in 2012.
Online Presence
Five New Online Tools for Finding Local Customers
Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
By Carol Tice
Building a Business
How Apple’s Siri Could Destroy Local SEO
The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.
By AJ Kumar
Marketing
To Find Local Customers, Use Local Resources
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Building a Business
How the Farm-to-Table Movement Is Helping Grow the Economy
Producing and using locally sourced food is becoming a sustainable business. Call it Foodie Inc.
Marketing
AdWords Express Takes Pain Out of Local Online Advertising
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Building a Business
How To Optimize Your Website for Local Search
Follow this guide to maximize your visibility in regional markets.
By Jon Rognerud