Marketing
Using an Effective Media Mix
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Marketing Basics | Page 7
Marketing
Making a Knock-Out Trade Show Display
Marketing
Staffing Your Trade Show Booth
Marketing
Dumb Advertising Moves to Avoid
Marketing
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Marketing
Making Your Marketing Message Stick
What keeps your message in the minds of consumers?
By Carol Tice
Marketing
Marketing to Other Entrepreneurs
If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Marketing
Balancing Quantity vs. Quality of Leads
When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Marketing
Best in Show
Tap the right resources to build a blue-ribbon trade-show booth.
By Steve Cooper
Marketing
3 Ways to Boost Consulting Biz Sales
Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.
Marketing
Test Your Marketing I.Q.
Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Marketing
33 Tips for Marketing Success
Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
Marketing
4 Keys to Direct Response Marketing
Increase the effectiveness of your advertising message by directly relating to your customers.
Marketing
Implementation: The Key to Effective Marketing
If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Marketing
The Power of Repetitive Marketing
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Marketing
Make Marketing a Habit
When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Marketing
Make Marketing a Priority
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Marketing
How to Motivate Cold, Warm and Hot Prospects
Follow these tips to improve your marketing efforts in the new year.
Marketing
Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.
Business News
3 Marketing Tactics to Use Right Now
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Marketing
Evolution Theory
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing
Create a Steady Sales Cycle
So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
Marketing
Marketing From the Inside Out: Clarity + Alignment = Traction
Part three in a three-part series: how to create a values-based marketing plan
Marketing
Marketing From the Inside Out: Analyzing Your Market
Part two in a three-part series: how to determine what your market wants and give it to them
Marketing
Marketing From the Inside Out: A Coach’s Perspective
Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan