Business Accounting
Go Big or Go Home
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Marketing Basics | Page 6
Marketing
Tightwad Bank: A Lesson in Branding
One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor <i>and</i> it's a safe place for your money.
Marketing
Evade the Copywriting Text Trap
Use these 5 tips to give buzz words the boot and focus on actionable messages.
Marketing
Economic Crises Call for Better Marketing Plans
Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
By Tim Berry
Marketing
Moon Cakes Are Big Business in China
American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
By Joanne Yao
Marketing
What’s in a Name? Everything
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Marketing
What Is Business Networking, Anyway?
It's more than showing up and shaking hands; it's about being proactive.
By Ivan Misner
Marketing
Character Counts
Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Marketing
Generating More Referrals
There are plenty of opportunities to develop quality referrals--you just have to look for them.
By Ivan Misner
Marketing
Get Your Copy Write
Expert tips for writing great letters, ads, brochures and more without professional help
Marketing
No More “Me Too” Marketing
Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Marketing
Finding the Right Price for Your Retail Products
Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
Marketing
Misleading Marketing Copy
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Marketing
The Hottest Marketing Trends for 2008
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Marketing
The Perfect Presentation: Follow-up
In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
Marketing
The Perfect Presentation: Appearance
In part 5 of a 6-week series, we share our tips for dressing to impress.
By Sarah Pierce
Marketing
The Perfect Presentation: Practice
In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Marketing
The Perfect Presentation: Speaking
In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
By Sarah Pierce
Marketing
The Perfect Presentation: Technology
In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Marketing
The Perfect Presentation: Materials
In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
By Sarah Pierce
Marketing
How To Market A New Product
Start small and create a timeline for taking your product to national distribution.
Marketing
Take Charge of Your Marketing
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Marketing
The Trust Factor
Win your customers' faith by learning the 5 key components of trust.
By Barry Farber
Marketing
12 Months of Holiday Promotions
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Marketing
Create Marketing Materials With Your Salespeople in Mind
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
Marketing
Developing a Marketing Calendar
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.