Marketing
Is Any Publicity Good Publicity?
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Marketing Basics | Page 4
Online Presence
Labor Ruling Is a Reminder to Revisit Social Media Policies
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Online Presence
Don’t Wait for a Reunion to Network With Former Classmates
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
By Ivan Misner
Online Presence
The New, New Rules of Business Marketing
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
By Jason Fell
Marketing
Why Tracking Marketing Metrics Can Pay Off
Use these tips to help generate a better response from your marketing and improve your return on investment.
By Brad Sugars
Marketing
The Dark Side of Discounts
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Online Presence
Five Lies About Social Media Marketing
Social-media makes even the best marketers forget everything they already know about marketing.
Building a Business
Three Tips for Reinventing a Product
How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.
By Teri Evans
Marketing
Five Signs You Need a Marketing Makeover
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Marketing
Six Tips for Building Buzz on a Budget
Six tips for building buzz on the cheap.
By Gwen Moran
Marketing
Five Ways to Beat Prospecting Anxiety
These tips will help your sales reps push through rejection to drum up new business.
Marketing
Small Marketing Changes With a Big Impact
Try these seven low-cost ways to boost small-business sales.
Marketing
The Marketing Magic Behind Harry Potter
Try these five branding tips from the wizard phenom.
Marketing
Seven Ways to Energize Sales
When revenue hits a rut, consider these tips to help you jump-start your sales.
Marketing
The Three Top Sales Promo Mistakes
Use these tips to avoid the most common traps that can kill your sales.
Marketing
Does Your Business Hand Out the Good Candy?
Three Halloween-inspired marketing tips to sweeten holiday sales
By Gail Goodman
Marketing
Big Marketing Stunts, Small-Business Style
Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Marketing
Seven Ways to Avoid Brand-Damaging Quotes
It's easily done if you follow some simple, common-sense guidelines.
Marketing
How to Build a High-Quality E-mail List
If you want customers to sign up for your newsletters, just ask.
By Gail Goodman
Marketing
Building a Brand on a Budget
To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
By Jason Ankeny
Building a Business
5 Easy Steps to a Great Facebook Fan Page
Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.
Building a Business
Free–Yes, Free!–Marketing Resources
Give your campaigns a boost with these no-cost tools.
Building a Business
7 Ways to Make Pay-Per-Click Pay
Search engine marketing can be costly, get the most out of your efforts.
By Diana Ransom
Marketing
Marketing and Sales Must Work in Unison
Follow these tips for creating promotional materials that work as hard as you do.
Marketing
Become a Follow-Up Fanatic
Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
By David Port
Marketing
10 Common–and Effective–Emotional Triggers
Spur potential customers into action by using these cues in your marketing campaign.