Marketing Basics | Page 4

Marketing

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.

By Dan Kennedy and Jason Marrs

Online Presence

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.

By Mikal E. Belicove

Building a Business

Three Tips for Reinventing a Product

How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.

By Teri Evans

Marketing

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.

By Susan Gunelius

Marketing

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.

By Gwen Moran

Marketing

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.

By Suzanne Paling

Marketing

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.

By Rosalind Resnick

Marketing

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.

By Susan Gunelius

Marketing

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.

By Kim T. Gordon

Marketing

The Three Top Sales Promo Mistakes

Use these tips to avoid the most common traps that can kill your sales.

By Sydney Barrows

Marketing

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales

By Gail Goodman

Marketing

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.

By Geoff Williams

Marketing

How to Send the Right Message

Make over your brand using these smart tips.

By Kim T. Gordon

Marketing

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.

By Aaron Kwittken

Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.

By Gail Goodman

Marketing

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.

By Jason Ankeny

Building a Business

5 Easy Steps to a Great Facebook Fan Page

Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.

Building a Business

Free–Yes, Free!–Marketing Resources

Give your campaigns a boost with these no-cost tools.

By Barbara Findlay Schenck

Building a Business

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.

By Diana Ransom

Marketing

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.

By Kim T. Gordon

Marketing

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.

By David Port