Marketing Basics | Page 2

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.

Visionaries often hear 'no' when they first propose their big ideas. Find out when you should or shouldn't take no for an answer, and how to turn that no into a yes.

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.

As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.

From business plans to marketing copy, being aware of common mistakes can make you a better writer.

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.

How to make your product more attractive to young buyers.

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

A look at the different patterns in the purchasing behavior of men.