Marketing Basics | Page 3

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.

A flexible response to a customer's needs plants a vineyard's new direction.

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.

You might want to drop these words and phrases from your business vocabulary -- starting right now.

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.

Five tips to conduct a successful promotion.

What the popular show about bidding on storage units can teach you about getting the best price.

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.

Nurture your fans on Facebook and market to them through email.

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.

A business that caters to a specialized community offers lessons in narrowing the focus.

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.

Every business needs a social media use policy, and here's how to create one.

What is your company doing that takes you outside the comfort zone?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.