Marketing
Leave Marketing to the Pros
DIY isn't good enough--here are 5 reasons why you should hire a professional.
Marketing Basics | Page 5
Marketing
10 Ways to Waste Your Time in a Networking Group
Referral business from networking groups can pay off handsomely, so make the most of every meeting.
By Ivan Misner
Marketing
Appeal to Consumers’ Five Senses
Your copy should stimulate a sensory reaction that compels readers to buy.
Marketing
5 Franchise Marketing Essentials
Look for these qualities before you make an investment.
By Jeff Elgin
Marketing
Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.
Marketing
Ramp Up Marketing in a Downturn
5 ways to save money and still get your message heard.
By Jeff Wuorio
Building a Business
10 Lessons Learned From Using E-Mail Lists
How to run your lists and choose what to write about.
By David Strom
Marketing
Get the Most From Your Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
By Ivan Misner
Marketing
A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.
Marketing
Become a Networking Mentor
If you want to improve your networking skills, teach someone else what you know.
By Ivan Misner
Marketing
Find Hidden Opportunities in the Senior Market
Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.
Marketing
How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.
Marketing
Hold the Line on Price
If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Marketing
10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Marketing
How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Marketing
Price Isn’t Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.
Marketing
A Marketer’s Sharpest Tool: The Copywriting Outline
Your message will lose some of its power if you don't take the time to get organized upfront.
Marketing
You Never Know Whom They Know
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
By Ivan Misner
Marketing
2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Marketing
Use Small Actions to Get Big Results
When it comes to creating relationships with other companies, take a long-term approach.
By Ivan Misner
Marketing
Influence the Influencers
Dust off those public-speaking skills and get ready to market your business.
Marketing
Copywriting Grammar Ain’t Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing
Targeted Marketing Gets Intelligent
Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing
Get Back to Business Planning Fundamentals
In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
By Tim Berry
Business Accounting
Go Big or Go Home
Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
Marketing
A Time To Market
A time to market your to-do list isn't complete without this key practice--and neither is your business.
By John Jantsch