Building a Business The Venerable Press Release Remains the Cornerstone of Public Relations That staple of 20th century PR is still essential in the digital age. By John Pilmer
Building a Business 4 Ways Startups Can Build Relationships With Reporters If you think reporters are scary, don't. They're human beings, too. By Colleen Kennedy
Building a Business 4 Ways to Get Media Attention Without a Press Release Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective. By John Egan
Building a Business 4 Insider Tips to Reach Tech Reporters Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about. By Zach Cutler
Building a Business 7 Ways to Leverage an App’s Press Coverage with Investors If you've already scored some good media coverage, use it to your benefit when trying to score funding. By Zach Cutler
Building a Business Enlist Twitter for Crowdfunding Success Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news. By Kendall Almerico