Thought Leaders
Why You Should Rethink Using a PR Firm
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Media Coverage | Page 8
Building a Business
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
By John Pilmer
Building a Business
6 Ways to Ensure a Journalist Will Love Your Pitch
A few simple steps can change your pitch from one that gets ignored into one that is adored.
Building a Business
Land on a TV Producer’s Radar With These 5 Tips
Becoming a video presence online will greatly up your chances of a spot on a traditional media program.
Building a Business
5 Reasons That Reporter Isn’t Calling You Back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
By Gil Rudawsky
Building a Business
4 Ways Startups Can Build Relationships With Reporters
If you think reporters are scary, don't. They're human beings, too.
Building a Business
4 Ways to Get Media Attention Without a Press Release
Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
By John Egan
Building a Business
4 Insider Tips to Reach Tech Reporters
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
By Zach Cutler
Building a Business
7 Ways to Leverage an App’s Press Coverage with Investors
If you've already scored some good media coverage, use it to your benefit when trying to score funding.
By Zach Cutler
Building a Business
Enlist Twitter for Crowdfunding Success
Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.