Media Coverage | Page 7

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.

An expert in PR offers his best advice for attracting media attention.

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.

Desktop personal assistant Cubic has raised more than $100,000 on Indiegogo -- and found a brilliant way to pitch a reporter.

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.

Gain clarity about your message and the audience before you launch your own PR campaign.

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.

The media maven offers a candid look at her 'lopsided' life as a working mother and explains how she prioritizes her time.

Find your dream news outlet and craft a pitch that is free of BS.

Here are tips on strategy and execution that any small business can follow to achieve PR success.

There are greater opportunities beyond press releases for gaining attention for your startup.

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.

You're probably doing something dangerous as you read this, and it's shortening your lifespan.

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.

That staple of 20th century PR is still essential in the digital age.