Scoring an interview with a top-tier reporter is a big step in an entrepreneur's journey. But it can be a wasted opportunity without proper preparation.
What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.