Media Coverage | Page 7

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.

You did the outreach. Now what do you do when someone responds?

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.

How do you stand out and obtain attention for your startup from the strongest outlets?

Every blogger has the potential to become an influential news source but the checks and standards of any earlier time apply unevenly, if at all.

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.

An expert in PR offers his best advice for attracting media attention.

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.

Desktop personal assistant Cubic has raised more than $100,000 on Indiegogo -- and found a brilliant way to pitch a reporter.

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.

Gain clarity about your message and the audience before you launch your own PR campaign.

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.

The media maven offers a candid look at her 'lopsided' life as a working mother and explains how she prioritizes her time.

Find your dream news outlet and craft a pitch that is free of BS.

Here are tips on strategy and execution that any small business can follow to achieve PR success.

There are greater opportunities beyond press releases for gaining attention for your startup.

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.