Marketing
You’re Not Elon Musk or Richard Branson. Here’s What You Need to Know About Approaching the Media.
There is a tiny number of very famous entrepreneurs everybody wants to interview and a very large number nobody has heard of.
Media Coverage | Page 5
Business Operations & Logistics
A 5-Step Checklist to Maximize Press Coverage for Your Business
By Ryan Erskine
Business Operations & Logistics
PR 101: How to Talk to a PR Professional
Building a Business
Want to Stand Out? Think Like An Editor.
Serve a need and be memorable.
By Jason Feifer
Building a Business
Does Appearing at CES Actually Pay Off?
Whether you run a young company or an established consumer brand, there are many advantages to appearing at CES.
By Derek Miller
Building a Business
How to Get the Media Hooked On Your Company
With everyone's products vying for media attention, here's how to get them interested in your company.
Marketing
6 Ways to Go Mainstream and Develop Your Brand
Here is how to get the press and influencers to notice you.
By Lewis Howes
Online Presence
Here’s Why Entrepreneurs Ought to Value Mainstream Media
Facts are important to finding your way in the world, even if they aren't as persuasive as we wish they were.
By Phil La Duke
Marketing
What Entrepreneur’s Editor-in-Chief Looks For When Assigning Stories
It's not about you.
By Jason Feifer
Marketing
Paint Your Bigger Picture: The Importance of Selling Your Company’s Big Mission
Gaining media coverage is an important step in scaling your company.
Building a Business
How to Run a Victory Lap That Amplifies Your Media Coverage
You can maximize exposure by promoting your media coverage by following these four steps.
Marketing
5 Things Entrepreneurs Should Never Say to Journalists
'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter.
Business News
How This Startup Helps People Find Common Political Ground
John Gable, co-founder of AllSides, talks with Entrepreneur about media bias and why algorithms can't solve everything.
Marketing
5 Tips for Getting Media to ‘Swipe Right’ on Your Press Release
In dating and media relations alike, small gestures can go a long way.
Business Accounting
Why Every Entrepreneur Should Write a Book
Books get you attention. Attention gets you money.
By Tucker Max
Online Presence
A Laid-Off Facebook News Curator Reveals What Fueled ‘Trending’ Topics
The answer might surprise you.
Marketing
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Marketing
How Attorneys Can Brand Themselves Through Media Outreach
Make yourself the public expert. Don't let others define who you are.
By Mike Wood
Building a Business
3 Essentials for Creating an Effective PR Campaign
The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.
Building a Business
The 3 Rules for a Publishable Op-Ed
Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
By Derek Newton
Thought Leaders
3 Takeaways From the Demise of Theranos Founder Elizabeth Holmes
Holmes was an entrepreneurial darling until it became apparent her miracle company was a sham.
By Steve Tobak
Business News
Tips for Pitching the Media
Read on to learn how to better capture the media's attention
Online Presence
You Just Got a Bad Media Review. Now, What?
First, take a deep breath. Then ask your fans for their help.
By Luke Lappala
Business News
Facebook Launches Investigation Into Report of Political Bias
'If we find anything against our principles, you have my commitment that we will take additional steps to address it,' Mark Zuckerberg says.
By Reuters
Business News
After Trending Topics Scandal Breaks, Facebook Says ‘Rigorous Guidelines’ Exist to Maintain Neutrality
The social media network says no news outlets are prohibited from appearing on its trending topics list.
By Reuters
Business News
Facebook Must Own Up to Being an Increasingly Powerful Media Outlet
What kind of commitment, if any, does Facebook have to journalistic principles?
Thought Leaders
A Reminder to Business Leaders That Your Mic Is Always On
Now more than ever, people judge you by the words you use. And the knives are out quick when you slip up.
Building a Business
5 Ways to Get Media Coverage as a Startup
Breaking news at your company? Who ya gonna call?