Media Coverage | Page 4

The rapper announced his purchase of the local Chicago news site in the lyrics of a track released Wednesday, 'I Might Need Security.'

Don't fall into these social media traps.

The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

It's natural, we all do it -- insert little placeholder words to buy time to finish forming a sentence -- but media time is precious for increasing your company's visibility. Train yourself to become a good interview.

In this video, Entrepreneur's Liz Webber shares the right way to pitch your business.

You don't have to know more than anybody else in the world, just more than the reporter and the audience.

Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR.

The press release industry generates a lot of money-but it might not hold any value for your business.

Commandment number one is beginning preparing before anything has gone wrong.

If you didn't own the store, why would you care that it's opening?

Your brand needs content that has a strong voice, is well-researched, and tells your story. Who can write content like that? Journalists.

Unless you've been arrested, reporters aren't interested in your company. Once you understand that, you can make a plan.

Technology might be your best friend when it comes to standing out in a sea of boring press releases.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.

Pitching media the right way can really boost your business.

Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.

Approaching the media the right way is only one part of the big picture.

You sold your story to your customers. You can sell it to the media too.

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.

Knowing what you shouldn't say is just as important as knowing what you should say.

Don't make this common mistake.