Media Coverage | Page 2

For months, we heard the buzz about an impending recession. But a few weeks ago, the references to a looming economic disaster suddenly stopped. Why is everyone so quiet?

Which cards must you collect to achieve your goals?

These elements will help your company successfully secure media coverage.

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Most entrepreneurs are driven to sell their product or service in all conversations, but don't try doing that when speaking with reporters.

Rather than adopting a hit-and-run approach to media coverage, focus on building lasting relationships with journalists, bloggers and editors.

Share your brand's message more effectively by preparing with these strategies ahead of time.

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.

In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success.

Positive, ongoing media coverage is more than just good brand awareness — but most organizations don't have news to share all the time. Marketing and PR teams need to get creative to keep that media coverage coming. Here are a few ideas.

Building genuine relationships with journalists is essential in today's digital media world.

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.

The most important thing your company can do is reach out to local media in the city you're attending.

While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

Every executive's worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or not, the damage is done, and executives must take immediate action.

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.