Marketing
Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method
How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
Media Coverage | Page 3
Business Operations & Logistics
7 Ways to Build Strong PR for Your Personal Brand
Here are the keys to building a strong personal brand through PR. For thought leaders and subject matter experts, this will teach you what you need to know.
Thought Leaders
He Got Laid Off. Then Created an Interview Series That Gets Millions of Downloads and Features Stars Like Tom Hanks. Here’s How Graham Bensinger Did It.
The industry-vet explains what it's like to corral and question guests like Arnold Schwarzenegger, Sir Richard Branson or Monaco's Prince Albert all while being his own boss.
Marketing
10 Ways to Get More Traffic After You Get Media Coverage
Get more traffic on your news articles by utilizing these tools. Promoting your media coverage will help you reach more people and increase the value of your press.
Business Operations & Logistics
How To Amplify PR Opportunities For Your Business
Founders play a pivotal role in public relations opportunities. Here's how to maximize your PR investment.
By Tara Coomans
Marketing
5 Ways You Can Amplify Your Media Coverage
These strategies will help you effectively amplify your earned media efforts.
By Omri Hurwitz
Business Operations & Logistics
How to Secure Game-Changing Media Coverage for Your Product or Service
Media-relations success requires the marriage of strategy and execution. Here's how we made it happen -- and you can too.
By Jeanine Moss
Thought Leaders
It Ain’t Over ‘Til It’s Over! What That Catch Phrase Means in PR
Repurposing great stories for maximum effort.
Thought Leaders
5 Golden Benefits of PR
Every savvy entrepreneur is aware that public relations is an engine for growth, but it's vital to know what PR actually is, isn't, and how to maximize its potential.
By Aidan Sowa
Online Presence
3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage
Connecting directly to their customers is the blueprint for rapid growth.
By Sim Aulakh
Marketing
4 Ways Entrepreneurs Can Leverage Media and Publicity to Magnify Their Company or Brand
Understanding how advertising in both traditional outlets, as well as digital, is crucial towards the growth of one's company or brand.
Building a Business
How to Create a Media List for Ongoing Exposure
Build a picture of which media outlets will help you grow your business by giving you publicity.
By Sharon Bolt
Marketing
Why You Should Stop Touting Your ‘Six-Figure Business’ in Your Media Pitches
Big claims might be killing your media outreach.
By Natasha Zo
Building a Business
3 Ways Direct-to-Consumer Brands Can Leverage Media Coverage
How to make your DTC PR dollars go further, decrease conversion friction and keep customers loyal.
By Tara Coomans
Thought Leaders
Could Your Company Benefit From Media Training?
Professional training can help prepare executives to maximize positive earned media opportunities and how to navigate a crisis.
Building a Business
Feeding Your Ego Won’t Help Your Business Grow
That pay-to-play press release in the classified section might feel good to see, but it won't build your business.
Thought Leaders
Democratized News is the Future of Keeping Up With the Times
Journalism as we know it will be disrupted -- will this be the better way?
Business Operations & Logistics
How to Win PR and Media Coverage With Unique Original Data
The competition for online attention is growing by the second. Here's how to make sure your business or brand stands out.
By Jeremy Moser
Marketing
Out-of-the-Box Publicity Strategies That Generate Buzzworthy News
These unique and creative ways get the right kind of media exposure.
Marketing
How to Own Your Company’s Owned Media And Prevent Others From Stealing It
Creating your own media isn't enough: You need to truly make it your own if you want to stand out.
Thought Leaders
Dear Brit: ‘How Do I Get Press Coverage for My Business?’
In her monthly column for 'Entrepreneur,' Brit Morin answers reader questions about how to get press coverage, and how to get comfortable being in the spotlight as an entrepreneur.
By Brit Morin
Business Funding
Why Talking to Media Is a Crash Course on Pitching to Angel Investors
Here's how to use media interviews to learn and prepare for the tough investor questions
By Ann Dunning
Building a Business
5 Strategies for Business Success — No Luck Required
Don't leave it to luck this St. Patrick's Day. Stack the odds in your favor with these ideas to make your business evergreen.
By Adrian Falk
Thought Leaders
3 Questions You Need To Ask Yourself Before Writing a Media Message
Getting media exposure is one thing. Here's how to get your message across while being the type of guest journalists love.
By Sharon Bolt
Business Operations & Logistics
Did Someone Offer to Write About You in Exchange for Money? Here’s What to Know.
True editorial is never for sale. Don't waste your money.
By Jason Feifer
Thought Leaders
The Media Double Standard Surrounding White and Minority Founders
Non-traditional founders are covered differently than white male entrepreneurs. Only by bringing this problematic behavior to light can things actually begin to change.
Thought Leaders
Can’t Stop Doomscrolling? It’s Time for an Information Diet.
In the same way we watch what we eat, we also have to be aware of the information we're consuming.
By Aytekin Tank