Omni-channel

Growing a Business

Fed Up With Red Tape? Here Are 3 Tactics to Advance Your Marketing Strategy and Stay On The Right Side of Regulators.

A multi-channel marketing strategy is key to scale your company, but red tape means heavily regulated industries fall short. Use these three tactics to advance your marketing strategy and stay on the right side of customers and regulators.

Marketing

Why E-Commerce Businesses Need to Rethink Their Channel Strategy

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors.

Growing a Business

How to Make the Most of Your Omnichannel Retail Touchpoints

These days, most companies conduct business across multiple channels ... and if you're not, you should be.

Marketing

Will the Rise of European Remote Work Lead to a Boom in Omnichannel Marketing?

In an era that's driven by online engagement, we are likely to see a boom in omnichannel marketing. Let's explore how marketers can look to use omnichannel to reach their consumers.

Growth Strategies

Why It Has Become Imperative For Businesses To Provide an Omnichannel Customer Experience

The significance of digital communication channels for businesses has undoubtedly increased, with a clear realization that a great customer experience can no longer be delivered only through traditional mediums such as voice or emails

News and Trends

This Bangalore-Based Startup Provides Omnichannel Solutions To Retailers

Founded in 2013 by Nitin Chhabra and Berry Singh, Ace Turtle has helped multiple international brands to boost their sales

Marketing

87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services

The bar for service expectations has risen with India leading the way

Marketing

How Brands Can Create an Effective Omni Channel Marketing Strategy

A great marketing automation platform not only helps you deliver great customer experience but also enables simplification of technology for marketers

Entrepreneurs

Is the Future of Customer Service Omnichannel or Multichannel?

Using various channels for customer care increases the reach of the provider and using just one increases the standard ,both have their own positives

News and Trends

With Tech First Attitude, Lenskart is Looking to Invest in Early-stage Eye-tech Startups

In the last one year, Lenskart has invested in three such early-stage startups

Entrepreneurs

This Inventory Management Platform is Helping Retailers go Omnichannel

The inventory management platform has recently expanded to South East Asia and is now eyeing the GCC market.

Growth Strategies

Four Tips to Keep in Mind While Developing Your Omnichannel Strategy

In an omnichannel model, a brand reaches out to its customer through all the possible platforms like a website, a mobile and in fact, a brick and mortar store too

Entrepreneurs

This Company is Bringing Men's Favorites Moleskine, Zippo and El Casco to India

Men, are you wondering where to get Moleskine, Zippo and El Casco? Check out this venture

Science & Technology

The Challenges of Omnichannel and How Retailers Might Solve Them

Customers are among the biggest challenge for retailers aiming to maximize their omnichannel potential.

News and Trends

E-commerce Companies Eyeing Physical Stores to Up Sales

The idea of running a single medium store by either opting digital or physical store is no longer a set philosophy in retail space.