Online Reputation Management

Personal Branding

How Personal Branding Helped Give My Life Direction

Personal branding forces you to think about what you're doing and where you're going.
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Personal Branding

No, It's Not Arrogant to Google Yourself

In fact, it's downright irresponsible to not Google yourself.
Education

Universities Need to Start Teaching Online Reputation Management

It's time the education system takes the digital age a little more seriously.
Personal Branding

4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Personal Branding

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
SEO

7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Reputation Management

Top 10 Tools for Reputation Marketing

Reputation marketing tools give you power to turn potentially damaging feedback into a positive experience.
Personal Branding

Axl Rose Is Fat. His Personal Branding Should Embrace That.

There is a danger in trying to wipe out who we are online. Axl Rose is putting his authenticity at risk.
Personal Branding

The #1 Secret to Building Your Perfect Personal Brand

I'm going to let you in on an insider secret. Brand building is actually a misnomer.
Branding

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
PR strategy

How to Gracefully Handle an Online PR Crisis

Follow these practices to best handle any issues that may arise from a crisis.
Personal Branding

What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Personal Branding

Companies, Clients and Colleges Are Googling You. Now What?

Your online presence is one of the best ways to build identity capital and invest in your future.
Building Your Online Presence

Free Speech Has a Cost When You Share Controversial Views Online

Be true to your views but choose your words carefully. What you say online can never be erased.