Online Reputation Management | Page 2

In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.

If you're a victim of defamatory online content, you have options to get it removed -- and educating yourself on what exactly you can do is the first step.

These tips and best practices will help you take back control -- and maintain it.

Eventually somebody will write something unpleasant about your business. You better have a plan.

It takes a solid strategy, self-discipline and patience to reshape public perception.

Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.

Here's Pete Kistler's story -- and tips for improving your own online presence.

While you are diligently using good-guy tactics to boost your online presence, a malicious competitor can be undoing it all.

Social proof is critical when creating influence and trust.

Online branding efforts will give you a competitive edge in driving sales, whether you're in a sales role or not.

Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.

Hiding behind your privacy settings is the worst strategy.

It's time to take stock, both of where you are and where you're going. Reputation means walking your talk.

Quit sabotaging your personal brand with these embarrassing blunders.

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.

Stop losing business because of the way you look online.

Search engine optimization can be a mysterious industry. This in-depth guide will help you navigate your way through it.

Personal branding forces you to think about what you're doing and where you're going.

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.

In fact, it's downright irresponsible to not Google yourself.

It's time the education system takes the digital age a little more seriously.