Personal Branding | Page 9

Leaders need to create authentic values and stick to them to reach consumers who prioritize branding and reputation more than ever.

From establishing your credibility to growing your audience, discover why content is essential for the success of your business.

You need to stand out in the business world. Here's how to build your personal brand.

When it comes to your "digital handshake," crisp opinions and perspectives are the fastest way to cement your authority.

Applying some of Drake's strategies to your brand can help you grow your business and influence.

Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.

It's only one tool in your box.

Use the same personal branding strategies as these tycoons to make your business unforgettable.

The way people work has changed.

To survive, your commoditized business needs to find new ways of providing real, reliable value.

Follow these simple guidelines to stand out from the crowd and effectively broadcast your own personal brand to the world.

Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.

New authors are often full of ideas for their first book. That's not always a good thing.

Writing a book builds your personal brand and brings significant professional advantages -- and it doesn't have to be as hard as you might think.

How your employees portray their involvement and build a personal brand within your company can be as influential as the organization's marketing efforts.

If you're pushing a good product without much success, it might just be that you haven't got enough "trust nickels" in your brand bank.

Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand.

A good corporate headshot will make a positive first impression and help generate new business.

Stop focusing so much on book sales.

If you are too far at the forefront of your brand, here's what you need to consider.

You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.