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Marketing

Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback

A return to traditional marketing methods is proving popular in a number of industries.

Social Media

One of the nation's glossiest print publications is a leader in making money on social media.

Thought Leaders

Respect the persistence and profitability of old-school businesses.

Money & Finance

When it comes to getting elected, currency counts as much as policy.

Marketing

When it comes to advertising, bigger is almost never better.

Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.

Social Media

Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.

Marketing

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.

Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.

Marketing

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.

Marketing

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.

Science & Technology

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.

Marketing

A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.