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More Posts on Print Advertising
When it comes to advertising, bigger is almost never better.
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.