Here's The Reason Why Full-Page Ads Are a Waste of Money
When it comes to advertising, bigger is almost never better.
The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Refine Your Advertising Language With These 5 Strategies
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Citing a Celeb in an Ad? The First Amendment May Not Protect You.
A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.