In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?
Some brands ignore SEO because of the long wait for ROI. But they shouldn't. Even a small amount of monthly SEO work can have drastic benefits down the line.
Small businesses face an uphill battle when it comes to building brand awareness. Podcasting, influencer marketing and local SEO are all affordable-yet-powerful marketing strategies that can help.
Having a fancy website does not guarantee your business will be successful. Ensuring that you have a strong digital infrastructure and an SEO-optimized approach does.
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021.
So what are you supposed to do if you're not seeing results? Should you keep investing, waiting and hoping for the best? Or do you withdraw and cut your losses? And if you must withdraw, when's the best time to do it?