Volkswagen: Page 2
The Top 3 Super Bowl Ads of All Time and Why We Still Love Them
The very best ad are really good stories.
PR Disasters That Global Companies Found Hard to Deal With
Social media platforms have short-time memories and forget even the most glaring of all embarrassing tales in their rush to move on to the next big story
Apple Hires Porsche Racecar Engineer
Alexander Hitzinger is quoted as saying he wanted to do something, 'which has a significant and direct impact on society' but stopped short of confirming he now worked at Apple.
Volkswagen Modified a Beetle to Get Porsche-Like Speed
A highly modified Beetle LSR reached 205mph.
This Company's Latest Strategy Features Electric Cars
Audi will boost spending on digital technologies and electric cars over the next decade, sources at the German carmaker said.
Volkswagen Agrees to $15.3 Billion Settlement in Diesel Pollution Case
The settlement stems from VW's admission in September that it intentionally misled regulators by installing secret software that allowed U.S. vehicles to emit up to 40 times legally allowable pollution.
VW to Pay More Than $10 Billion for U.S. Emissions Scandal
As part of the settlements, Volkswagen will to help boost zero emissions vehicles and introduce a program to offset excess diesel pollution from the offending vehicles.
VW Looks for More Revenue From Ride-Hailing Apps
Europe's largest automaker will this month unveil a new business strategy aimed at improving accountability and speeding up model development, with greater investments in electric cars, new technologies and mobility services among the key elements, company sources have said.
McDonald's Is Moving Its Headquarters to Oprah's Old Studio Campus -- Start Up Your Day Roundup
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VW to Offer to Buy Back Nearly 500,000 U.S. Diesel Cars, Sources Say
That would include versions of the Jetta sedan, the Golf compact and the Audi A3 sold since 2009.
Learning From Volkswagen: 6 Tips for Surviving a Scandal
Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
The Biggest Lesson from Volkswagen: Culture Dictates Behavior
Here are four ways to build a culture which, unlike VW during its scandal days, accepts failure as a growth opportunity.
U.S. Files Civil Suit Against Volkswagen for Environment Violations
The allegations in the lawsuit carry penalties that could cost Volkswagen billions of dollars, a senior Justice Department official said.
Volkswagen to Give Gift Cards, Repairs to Diesel Car Owners
The embattled car maker admitted to installing 'defeat devices' in 11 million vehicles worldwide.
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
A nice apology letter from VW gives some clues just how badly they screwed up.