News and Articles About Yum Brands
The company's China unit has been beset by food scandals and marketing missteps.
KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
The sister chains are upping brand standards to appease the quality-oriented customer.
The parent company is taking over KFC's domestic marketing as franchisees remodel back of house.
Is the fast-casual-influenced Super Chix a Chick-fil-A knockoff or a serious contender?
The taco chain plans to add 1,300 new locations internationally by 2023.
Yum Brands, the parent company of the three chains, is so focused on millennials, its executives used Twitter lingo during a major investor meeting.
The Tex-Mex chain is planning on adding 1,300 new locations overseas by 2023.
Get ready for a year filled with small plates, signature beverages and the rise of the post-millennial generation.
The parent company of KFC and Pizza Hut says it knows what to expect, having faced its share of problems in the Chinese market.
Take It From The Pros
Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
As KFC and Pizza Hut's same-store sales slip in China, parent company Yum is worried about long-term consumer confidence in the brands.
Officials believe the American-owned food supplier in China purposefully sold expired chicken to chains including McDonald's, KFC and Starbucks.
Legal battles with franchisees, expired meat and another disappointing quarterly report: it's already been a hard week for McDonald's.
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