Customers

Marketing

3 Ways Founders Can Connect With Their Customers to Drive Sales

These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.

Leadership

Being Customer Centric Has Nothing To Do With Your Customers — Here's Where You Should Start.

The customer experience boils down to behaviors, mindset and organizational culture.

Growing a Business

The Counter Service at Yo' Mama's Is Just As Unique As Its Name. Here's Why People Come Back for the Experience as Much as the Food.

Learn how the owner of Yo' Mama's manages business operations and online reviews to balance her needs with those of her customers.

Growing a Business

The Little Coffee Shop That Asks Customers Not to Be Quiet

At Nirvana Soul, creative decor and friendly staffers aim to help the community take their coffee with a spoonful of connection.

Growing a Business

5 Tips for Building a Strong Customer-Centric Culture and Fostering Brand Loyalty

Businesses must make customer service and satisfaction a top priority by fostering a customer-centric culture in order to build loyalty, engagement and overall success.

Leadership

Are the Days of Good Customer Service Over? These 7 Hacks Can Bring it to Life at Your Company

Blow away the competition by using customer service and customer experience to make your company stand out, and to build true customer engagement and loyalty — while inspiring your employees as well.

Growing a Business

How This California Hot Spot Grew From Delivery-Only to Pop-Up Shop to Storefront

Learn how Miguel's Artisan Recipes uses customer feedback and community opportunities to dish out crowd-favorite cuisine.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

Growing a Business

9 Hidden Reasons Your Customers Will Leave You

Understanding why customers are leaving your business takes attention, not assumptions. Read on for proven ways to catch issues early and keep more clients around for the long run.

Growing a Business

The Owners of This Texas Farmers Market Took a Big Gamble. Here's How It Paid Off Bigger Than They Dreamed.

A Texas farmers market educates customers about the importance of shopping local for a healthy lifestyle and an even healthier small business community.

Growing a Business

This Mom and Pop Ice Cream Shop's Success Comes Down to This Simple Phrase

Sundae Scoop in Virginia Beach is committed to building community both inside and outside of its walls.

Leadership

How to Revolutionize Your Business With a Customer-Centric Model

Embed true customer-centricity into your business's DNA with these seven strategies.

Growing a Business

You've Landed Your First Big Contract. Now What?

The success of your first major contract serves as a testament to your capabilities as a business leader and a strategic step toward sustained growth.

Growing a Business

5 Ways to Avoid Unfair Business Practices While Protecting Your Business and Customers

Building your business on a firm, fair and ethical foundation helps reduce risk and protect your brand over the long haul.