Local Marketing

News and Articles About Local Marketing

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Search Engine Optimization

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
Kris Barton
Gift Cards Are an Untapped Opportunity for Local Businesses
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
This Crucial Market Research  Can Help Your Company Shine
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Perry Evans
Tips for Expanding Your Business to Another City
Starting a Business

Tips for Expanding Your Business to Another City

Mark Vevle helped set up Brooklyn Flea Philly, but the market failed. Lessons learned, he decided to open his own, Philly-centric market.
Laura Entis
How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman
10 Online Marketing Trends for 2013
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Joanna Lord
How Facebook's Updated 'Nearby' Tool Can Boost Your Business
Marketing

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Rick Mulready
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
Marketing

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Kathleen Davis
Yelp Co-Founder Jeremy Stoppelman on Innovating and Staying Relevant
Growth Strategies

Yelp Co-Founder Jeremy Stoppelman on Innovating and Staying Relevant

The tech entrepreneur talks about starting an internet powerhouse and grabbing the mobile opportunity.
Riva Richmond
Foursquare's Dennis Crowley on Building a Massive Community
Technology

Foursquare's Dennis Crowley on Building a Massive Community

The mobile and social technology trendsetter talks about blazing a path to the top.
Riva Richmond
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Marketing

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Dan S. Kennedy and Jeff Slutsky
Five Low-Cost Local Marketing Ideas
Marketing

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
Jeff Slutsky