Enter to Win $25K
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter
5 min read
News and Articles About Marketing Strategy
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
3 Things to Consider When Scaling Your Online Business
Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
Take This Systematic Approach to Identify Your Ideal Customer
The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Businesses don't have the right to pre-existing good reviews, the court said.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
3 Memorable Ways to Launch a Product to Wow Customers
Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Gabrey Means and Cassie Hughes
Today's Most Read
7 Hobbies Science Says Will Make You Smarter
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees
What the Color of Your Logo Says About Your Company (Infographic)
6 Secrets About the Human Brain That Will Make You a Better Marketer
8 Ways to Do Big-Time Marketing Without Spending a Fortune
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in