Marketing Strategy

News and Articles About Marketing Strategy

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)
Data-Driven Marketing

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)

Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
Melissa Dawn
4 Disruptors That Made Superior Branding Their Competitive Edge
Data-Driven Marketing

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
4 Questions to Ask When Thinking of Thought Leadership
Control What You Can

4 Questions to Ask When Thinking of Thought Leadership

Here are four points to dwell upon when considering using this new collaborative concept.
Michael Brenner
Internal Analysis Will Bring Out the Best in You -- and Your Business
Data-Driven Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business

Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
Melissa Dawn
4 Ways to Increase Revenue Through a Partner Channel
Data-Driven Marketing

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Renee Yeager
How BuzzFeed Discovered the Secret to Success on Social Media
BuzzFeed

How BuzzFeed Discovered the Secret to Success on Social Media

The news organization was among the earliest to realize sparking an emotional response is what defines "great'' content.
Bill Connolly
Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter
Data-Driven Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
John Jantsch
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Data-Driven Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
3 Things to Consider When Scaling Your Online Business
Small Business - Big Impact

3 Things to Consider When Scaling Your Online Business

Yes, you could go from zero to 60 in a matter of months, but faster isn't always smarter.
Laura Entis
Take This Systematic Approach to Identify Your Ideal Customer
Data-Driven Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
The One-Question Shortcut to Identifying Your Niche Market
Data-Driven Marketing

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Dixie Gillaspie
Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'
Yelp

Appeals Court Rules That Yelp's Ad Sales Tactics Aren't Extortion, Just 'Hard Bargaining'

Businesses don't have the right to pre-existing good reviews, the court said.
Laura Entis
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Data-Driven Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
Jim Joseph
3 Memorable Ways to Launch a Product to Wow Customers
Data-Driven Marketing

3 Memorable Ways to Launch a Product to Wow Customers

Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods.
Gabrey Means and Cassie Hughes