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An Online Jukebox Makes Music a Social Experience

Forget buying CDs or even downloading MP3s. With Rdio's streaming service, music moves from a purchase decision to a social experience.

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This story appears in the May 2011 issue of Entrepreneur. Subscribe »

If the founders of online jukebox service Rdio (pronounced ar-dee-oh) are right, the concept of an individual music collection is a thing of the past. "Look at what's happened with Netflix," says Rdio CEO Drew Larner. "The same shift is going to happen in music--and faster." The future of music is streaming, Larner says, thanks to faster broadband access, the proliferation of smartphones and consumer acceptance of on-demand content.

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