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Tech Exec's Family Inspires a Senior-Care Business

This story appears in the March 2012 issue of Entrepreneur. Subscribe »

A few years ago, Kian Saneii watched his parents, both in their 70s, help manage the care of his nonagenarian grandmother. Seeing his father call her several times a day to check on her and remind her to take her medications, he thought, There has to be a better way.

He knew his family was facing an increasingly common dynamic. The graying of the U.S. is accelerating: Washington, D.C., research organization the Population Reference Bureau estimates that the country's 65-and-older population will grow from its current 40 million to 89 million by 2050. As the population ages, there will be more caregivers looking to manage seniors' needs while attempting to help them maintain some independence for as long as possible.

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