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Franchises / World Cup

U.S.A.-Belgium World Cup Game Sparks a Waffle War

2 min read
Opinions expressed by Entrepreneur contributors are their own.

Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.

The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.

Related: How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."

For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.

Related: 5 Things the World Cup Can Teach Us About Entrepreneurship