⚡ Get All Content for 20% Off ⚡

4 Musts to Prepare for a Comfortable On-Camera Interview You don't want to look like a deer in headlights on television, so do some due diligence before appearing on air.

By Stephen Key

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

As your business grows, you'll be asked to give interviews about your product or service. That's great news! Being interviewed by local and national media -- as well as podcasters and bloggers -- has consistently helped grow my business.

The first time I appeared on national television, I was confident I knew what I was doing. In reality, I was a deer in headlights.

The thought of being interviewed might be intimidating, but the experience doesn't have to be. The more comfortable you are, the better the interview will go.

Related: 5 Do's and Don'ts for Making the Most of a Television Appearance

Here is what I've learned.

1. Get as much information as possible. Familiarize yourself with the person who is interviewing you and/or the program they work for. Some hosts are very well prepared, while others are less so. What's their style? How crazy can you get? Can you be zany? Should you be the epitome of calm? Whoever is interviewing you, if they care about what they do, will strive to help you feel at ease.

Ask how long the interview will be and what kind of content the interviewer is looking for. How many questions is she or he going to ask you? How in-depth is it going to be? If it's going to be a short interview, practice a few key sound bites.

Sometimes I'll even go so far as to ask how I can help them. I might even ask what their audience is looking for.

Ask to be sent a list of questions in advance, but know some interviewers won't comply.

If possible, schedule your interview on a day and at a time that works well for you. If you're not a morning person, don't schedule an interview for 7 a.m.

Related: TV Interview Tips From a Former Presidential Campaign Spokeswoman

2. Practice until you get it right. When it comes to giving interviews, you cannot practice enough. Watch yourself. Listen to yourself. It's as easy as filming yourself on your iPhone, and you'll learn a ton.

Ask a friend you trust to be honest with you on what you could be doing better. Try to avoid saying "umm" as often as possible, because it's distracting (and all too easy to do). You'll notice other unsavory mannerisms when you listen to and watch yourself. Train yourself until you feel and look comfortable in front of the camera.

When I watch newscasters, I'm amazed by their ability to smile while they're talking. That's a learned skill! Practice at home. The camera is your friend.

Before your interview, make sure you're feeling good. For me, that means being well rested and not having just eaten. If coffee makes you hyper, don't drink it. Get a good night of sleep.

3. Dress to impress. If you're going to be filmed, make sure to wear appropriate clothing. Watch the show. What color is the background? What are people wearing? Choose something that will stand out, but also be complimentary to the set.

I always bring extra shirts with me in case I want to change what I'm wearing. (Stripes aren't your friend.) I also always arrive early to introduce myself to the camera operator. If you've been practicing at home, you should know what your your best angles are -- but it doesn't hurt to ask the camera operator for his or her opinion. Ask where you should be looking -- into the camera or at your interviewer? Don't forget to sit up straight!

4. Let your passion shine. Enthusiasm goes a long way. Be a storyteller, don't just spew facts. People love to hear anecdotes. You'll be more memorable and likable. Practice your storytelling at dinner parties and social events.

A good interview is like a conversation -- if it's too rehearsed, it will feel fake and unnatural. Don't forget to try to have fun.

Related: Being Interviewed by the Press? Here's How to Prepare.

Stephen Key

Co-Founder of inventRight; Author of One Simple Idea Series

Stephen Key is an inventor, IP strategist, author, speaker and co-founder of inventRight, LLC, a Glenbrook, Nevada-based company that helps inventors design, patent and license their ideas for new products.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.