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Did 2014's Marketing Predictions Come True? (Infographic)

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This story originally appeared on PR Daily

Every year, those of us who work in , PR and come out with some bold predictions about what the will hold for our respective industries.

It makes for some interesting reading. It makes for some splashy meeting conversation.

But are those predictions as accurate as they should be? That’s what Offerpop wanted to find out. The infographic below answers whether the five following predictions for 2014 actually panned out:

1. It has become critical for to collect insights from social data

2. still struggle to measure social ROI

3. remains king when it comes to marketing investment

4. continue to play catch-up in mobile marketing

5. Brands are integrating email and social for unprecedented results 

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Did 2014's Marketing Predictions Come True?(Infographic)

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