Uber

Uber Takes on Designated Driver Duties With Breathalyzer Kiosks in Toronto

Uber Takes on Designated Driver Duties With Breathalyzer Kiosks in Toronto
Image credit: Uber | Youtube
Uber Safe Kiosk
2 min read

Say what you will about Uber, but the controversial ridesharing service knows how to drum up publicity.

Its latest marketing stunt is a sidewalk kiosk equipped with a breathalyzer in a bar-heavy area of Toronto. With the promise "you drink, we drive," users are asked to blow into the breathalyzer and, if they're over the legal limit, they're offered a ride home from an Uber driver.

Passengers in the company's promotional video below receive a free ride, something that could potentially backfire by incentivizing people to drink enough to score a free ride home. New Uber users can also get a free ride using the code "UberSafe2015."

Related: Shake-ups at Google, Uber and Your SXSW Roundup: Weekly News Roundup

Uber worked with creative agency Rethink and design and fabrication studio Stacklab to craft the promotion, reports Adweek. Even if the campaign is short-lived and limited to Toronto, it might serve as a reminder that there are alternatives to driving drunk – and, in Uber's mind, lead to new customers. 

The San Francisco-based startup, which continues to face regulatory battles domestically and abroad, also just announced a new service in India's capital to let users hail auto-rickshaws and pay in cash for the first time. India is Uber's biggest market after the U.S.

Related: Ridesharing App Via Raises $27 Million, Looks to Expand Beyond NYC

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Uber Drivers Have Completed More Than 10 Billion Trips