Ready for Anything

After More Than a Year of Hurtful Headlines, McDonald's to Stop Reporting Monthly Sales

After More Than a Year of Hurtful Headlines, McDonald's to Stop Reporting Monthly Sales
Image credit: El Gran Dee | Flickr
McDonald's Sign, Munchen.
2 min read

After months of reporting declining sales, McDonald's has decided to simply keep its mouth shut.

Starting July 1, the fast-food chain will no long report sales on a monthly basis. The move is part of the company's plan to focus "activities and conversations" on longer-term actions.

"Disclosing comparable sales as part of our quarterly reporting is consistent with nearly all retailers and will provide a greater understanding of McDonald’s sales results in the context of the Company’s overall financial performance…and it will align with the our longer-term view of building shareholder value," CEO Steve Easterbrook said at the Sanford Bernstein analysts conference on Wednesday when the plan was announced.

Related: The CEO of Carl's Jr. Doesn't Care If You're Offended by the Chain's Sexy Ads

McDonald's global same-stores sales have been in decline for 11 straight months. In the company's last reported month, April, global same-store sales decreased 0.6 percent, while U.S. same-store sales fell 2.3 percent.

While McDonald's reasoning for going into stealth mode seems a bit sketchy, it is far from the only company to only report sales on a quarterly basis. Chipotle and Starbucks, two of investors' favorite chains, also only report sales every quarter. 

Related: 5 Uncomfortable Questions Asked at McDonald's Company Shareholders' Meeting

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

These Friends Snuck a Poster of Themselves Into Their Local McDonald's -- and It's Still There