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How This Company Combines Qualities From Craigslist and Airbnb to Solve Staffing Issues

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This story appears in the February 2016 issue of Entrepreneur. Subscribe »

As it was opening multiple locations, the Plant Café, a thriving Bay Area restaurant chain, was struggling to find workers to slide into many of its new hourly positions. “The job market is incredibly competitive here,” says Doug Hunter, the cafe’s director of training and technology. “We were trying everything to find the right people -- postings on Indeed.com and Craigslist -- but the places we were using weren’t producing, which made it very difficult to sustain our growth. It was impacting the quality of service and the staff’s stress level.”

Chris DeLorenzo
Staff sergeant: Plant Café’s director of training and technology, Doug Hunter.

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