⚡ Get All Content for 20% Off ⚡

5 Ways to Use the 'Trump Effect' You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.

By John Brubaker

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Donald Trump | Facebook
Donald Trump

Like him or not, Donald Trump is one of America's most successful entrepreneurs. Whether it's in the board room or the campaign trail, success leaves clues. To better understand why Trump is having the success he is and how entrepreneurs can apply similar strategies to trump their competition, I attended a recent Trump rally in New Hampshire.

Note: This is a sales and marketing article, not an endorsement of Donald Trump or any other politician's candidacy. Success leaves clues, and this is simply a study of how you can gain massive amounts of attention for your brand like he has. A political campaign is just a big sales and marketing campaign, and there are a lot entrepreneurs can learn from it if they pay attention.

Related: Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

There are a number of definitions of the word trump -- and many seem to apply to Presidential candidate Donald Trump.

Trump: (noun)

  • a card of a suit any of whose cards will win over a card that is not of this suit -- called also trump card
  • to do better than (someone or something) in a contest, competition, etc.
  • a dependable and exemplary person

In the most crowded, competitive Republican race perhaps ever, Donald Trump seemingly dominates the news cycle non-stop. In a crowded, commoditized marketplace, how do you trump the competition and render them irrelevant?

Here are five strategies Trump uses that you can employ in your business.

1. Marketing first

He recognizes that he is in the business of marketing first, and everything else second. Case in point: The domain name JebBush.com is owned by Donald Trump and redirects users to DonaldJTrump.com

Have you adopted the mindset that you are a marketer first and then are in the business of whatever product or service your brand provides? Don't be a "secret agent." If you have the greatest product in the world but no one knows about you -- you're sunk.

Have you checked the expiration dates and availability of competitors domains that you could redirect to yours? How about misspellings of your name? If you spelled my name wrong and went to CoachBrew.com, it would redirect you back to CoachBru.com. Remember not everyone spells well (see #2).

2. Speaking in sound bytes

If you listen carefully to his campaign speeches, television and radio interviews, you will hear a marketer more so than a candidate. Trump speaks in highly quotable and tweetable sound bites, not a lot of political mumbo jumbo or technical jargon. He keeps his message on simple, specific points, he's polarizing, speaks abruptly and at a level his audience can easily understand.

The average reading level in the U.S. is seventh grade. Do you communicate with your audience at a level they can easily understand, or do you use a lot of industry jargon to try to sound like an expert?

Related: Donald Trump's Top Speaking Tips for Entrepreneurs

3. Mindshare

Marketing is about gaining "mindshare," and Trump has been receiving 54 percent of the media coverage of the Republican race, which is six times the coverage of the second place candidate.

I would argue that in some cases, he manufactures it to his advantage. As opposed to most of his competitors, Trump uses real-time marketing not traditional advertising. His twitter presence and level of real-time engagement with followers has led him to receive hours of free media attention.

Take a long, hard look at your social-media posts. Are they simple online advertisements, or are you using real-time marketing and creating a dialogue? The former is essentially spam, the latter has a proven return on investment.

4. Brand you.

He knows how to build a personal brand and has near universal name recognition. In a recent USA Today survey, 98 percent of Americans report recognizing the Trump name. It stands to reason with a social-media following exponentially greater than many of his competitors.

The game of politics has changed -- the days of simply fundraising and buying television and radio commercials are gone. The game has changed in similar fashion in business. Long gone are the days of simply hanging up a shingle and placing a few print or radio ads to drive people to your doorstep. Traditional advertising is expensive and ineffective. Real-time social-media marketing is a free and an incredibly powerful tool at any entrepreneur's disposal.

Social media drives how consumers follow brands and businesses as well. A client of mine asked me when he should start an Instagram account for his business. My answer was six years ago.

5. Law of sevens

People need at least seven ways to connect who you are with what you do. Trump's seven connections are: Trump golf resorts, casinos, Trump plaza, NBC's hit reality shows The Apprentice and Celebrity Apprentice as well as frequent appearances on late-night talk shows and ads for various products and now most recently his candidacy for president.

What are seven ways people can connect the dots to your brand? For me, it is through publishing books, articles, a radio show, speaking engagements, producing a movie about one of my books, social-media engagement and a 100-percent referral-based coaching business.

It's not what you know or who you know, as the old saying goes. In today's marketplace, who knows you trumps everything else. The best way to maximize who knows you is to give your audience multiple means to connect the dots to your brand. Do yourself a favor, create at least seven ways people can connect who you are with the value your brand provides.

Remember where the attention goes, the money flows. Someone's going to get the attention -- so why not you?

For more game-changing strategies to turn your potential into performance, join my free weekly newsletter.

Related: 3 Communication Lessons Businesses Can Learn From Donald Trump

John Brubaker

Performance Consultant, Speaker & Award-Winning Author

John Brubaker is a nationally renowned performance consultant, speaker and award-winning author. Using a multi-disciplinary approach, Coach Bru helps organizations and individuals turn their potential into performance.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.