How to Create Thought Leadership For Women CEOs and Executives
On this episode of the Branding Blowout Podcast we talk with Marlene Williamson, CEO of Watermark, about how to create thought leadership for women CEOs and executives.
Watermark, which started 22 years ago in the San Francisco Bay area, has a mission to increase the representation of women in leadership positions. Williamson, the current CEO says the the organization produces more than 50 events each year in the San Francisco area, including conferences on innovation, entrepreneurship, and leadership skills for female executives. Williamson and I discuss:
- How female CEOs and C-Suite executives use their uniqueness as a leadership advantage
- The work required to become a thought leader in more male dominated fields such as engineering
- How a female executive's personal brand may differ from their male counterparts
- Top three recommendations for women executives to become thought leaders in their fields
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Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.