My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Facebook Live

How to Get an Editor's Attention: Watch This Facebook Live

Entrepreneur's editor-in-chief, Jason Feifer, answers your questions about how journalists think.
How to Get an Editor's Attention: Watch This Facebook Live
Image credit: Entrepreneur
Entrepreneur Staff
4 min read

Want press for your business, but can't figure out how to get a publication's attention? According to Entrepreneur magazine's editor-in-chief, Jason Feifer, you have to first understand how journalists think.

"Reporters don’t just want to hear success stories; they want to hear problem-solving stories," he writes. "The reason isn’t because we thirst for drama; it’s because 'Here’s how I did this' is way more interesting than 'Here’s why I’m awesome.' Think about it: Which would you rather read? No matter the issue, that’s the story you should tell."

Feifer will be digging in much deeper on a Facebook Live, giving you even more insight into how to successfully pitch yourself, talk about your business to a reporter, and why you want media attention in the first place. You can sign up for future Facebook Live events at the bottom of the page.

Feifer writes about this subject every month in his editor's note. Here are three tips from past issues:

1. Highlight surprising details that make you stand out.

"Editors have to say no a lot. It’s the nature of the business: We can’t possibly publish every interesting thing we come across. But remember that when an editor says no, they’re really saying, “You didn’t tell me something that fits my needs.” That’s why you should step back. Consider what makes you memorable -- because it may not be the basic details of your business or your success. It could be a risk you took. A problem you solved in a creative way. A crazy strategy you adopted. Or, better yet, some other thing I can’t even anticipate. Editors want to surprise their readers, which means you want to surprise the editors. So think differently, and surprise yourself first." (Full column)

2. You may not be the story -- but you can be part of the story.

"I get it: You want the big showcase, the feature, the photo shoot. And you should! But the truth is, we run very few of them. Only six stories in our December issue focus solely on a single company. The bar for a profile is incredibly high -- I’m looking for that perfect mix of timeliness, an interesting company, a founder with a compelling and relatable story and know-it-when-I-see-it intangibles -- so simply pitching yourself or your brand isn’t the most direct way into this, or probably any, publication. I have to say no to pitches like this all day, every day.

That’s why you should consider reframing your pitch. Don’t make it about you. Instead, write a reporter some (far more detailed) version of this: 'Hey. Here’s this really interesting new thing happening in my field; it’s important and not enough people know about it. I’d be happy to share details about how it impacts my business.' That’s an email every journalist wants to open. The resulting story may not be the big, splashy feature you wanted -- but truth be told, you may have never gotten that anyway. This at least gets you press, and you can build your profile from there." (Full column)

3. Don't just stick to the talking points.

"For a story about trendy businesses, reporter Ashlea Halpern reached out to 25 trend-chasing entrepreneurs; 17 got back to her for an interview, and seven were quoted in the resulting story. How did one entrepreneur make the cut over another one? Halpern explains: 'Sometimes you talk to an entrepreneur and they won’t tell you anything anyone can learn from. It’s as if they think you’re going to give away their trade secrets. The best interviewees are the most transparent. They talk actual numbers. They’re willing to admit mistakes and explain, in detail, how they overcame them.'" (Full column)

Want more? Tune in to Feifer's Facebook Live on Jan 18. at 1:30 pm EST.

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur