Super Nintendo World Theme Park Is a 'Life-Size, Living Video Game'
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As promised, Universal Studios Japan is on track to open its Super Nintendo World park this summer ahead of the Olympic Games. Now it's teasing the new area with a mostly-CG music video and song made by Galantis with Charlie XCX.
If you were hoping for a glimpse inside the new area or some idea of what rides are in store, you won't see them. Instead there's a dance sequence and some dreamy segments showing how players go from hanging out at home with their Switch to enjoying an in-real-life experience.
However, on a website that launched along with the video, it did mention the real-life Mario Kart experience we'd heard about, and says that families will be able to travel the park on Yoshi's back. Also, there's a "power up band" teased that appears to be your wearable park pass, while you traverse the world and encounter Mario-style blocks in real life. Bloomberg reports, based on a briefing with Universal Studios Japan CEO J.L. Bonnier, that the wearable and a smartphone app will allow visitors to battle bosses and collect coins.
As it says at the end of the video, "Play in real world this summer."
Update: On Twitter Bloomberg reporter Kurumi Mori has posted more images and information from a briefing event. There, Universal Studios Japan showed the Power Up Band that will track visitors progress in its "life-size, living video game," as well as a mention that future parks will come to Hollywood, Orlando and Singapore.
"NO LIMIT!" is the new brand slogan.— Kurumi Mori (@rumireports) January 14, 2020
USJ Marketing Director Ayumu Yamamoto says... If Disney is the dreamworld then USJ is the wake world where we will energize you and make you feel alive #SuperNintendoWorld pic.twitter.com/fPaz5XI8wm