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Fight for Your Franchise Challenge, Week 12: Become a Stronger Leader With These Proven Tactics

Leadership-development tips and strategies from your 'Franchise Bible' coach.

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This is the last week for the 90-day Fight for Your Franchise Challenge. Many thanks to all of you who have joined the fight and supported the efforts of countless franchisors and franchisees around the world. Congratulations for all of the dedicated hard work. I have witnessed amazing stories of innovation and perseverance over the last few months from the franchisors and franchise owners that we have interviewed and coached.

Franchise Bible Coach

The true entrepreneurial spirit is alive and well, and I believe that is what will drive the recovery of our global economy. As I always say, if you want to get something done, just get an entrepreneur on the job and watch them go.

Servant Leadership

I left the most important subject for last so we could leave you with some critical strategies for your company's growth moving on from here. You just worked through a very difficult time, and now you must focus on momentum. This brings us to the fifth department of your business we call Leadership. As I mentioned in the Servant Leadership section of our week-six lesson, the secret to successful franchise leadership is putting the needs of the other members of your organization before your own. This builds trust and commitment and forms a strong company and brand. Leadership development is one area of your business that you will want to continue to invest in as your brand grows.

Leadership, Leadership, Leadership!

I often tell my coaching clients that the three most important factors that will determine the success or failure of their business are Leadership, Leadership and Leadership!  Even if you have a great location lousy leadership will cause it to fail.

Related: Fight for Your Franchise Challenge, Week 11

Here are the steps that you can take today to improve your leadership:

  1. Start with an honest assessment of your leadership strengths and weaknesses. Ask trusted individuals to give you feedback so you know where to improve. 
  2. Create a leadership development plan that factors in a plan for you as well as the other leaders and potential future leaders of your company. 
  3. Create leadership departmental goals and KPIs using the framework from week one
  4. Get your other company leaders involved with setting their own goals and KPIs so the have ownership of them. 
  5. Meet with your leadership team regularly and track and tweak to improve the outcomes for all. 
  6. Get a Franchise Executive Coach so you have someone in your corner at all times. 

This week on our Franchise Bible Coach Radio Podcast with Rick and Rob, our guest was Reid Husmer, founder and CEO of Gone For Good Franchising. Reid shared his leadership strategies that have enabled them to build, launch and grow their new franchise brand. Reid also shared his personal experience and outcomes from having a Franchise Executive Coach help him as he developed his franchise. You can listen to the entire podcast by joining the fight to receive your free weekly emails. Sign up now and access the past sessions at

Related: Fight for Your Franchise Challenge, Week 10

The Fight For Your Franchise coaching videos are now hosted on, and you can subscribe for free. This gives you access to our content as well as other great resources offered by Entrepreneur. Click here to set up your free account. 

This week build out an awesome Leadership Development Plan that includes a Servant Leadership focus to build your thriving franchise business. You as the leader of your company will have more impact on the success or failure of the business than anyone else. Keep learning and fighting hard for your business, and you will reap the rewards of your effort for years to come. Thank you for everyone that joined our Fight for Your Franchise Challenge!  Remember to keep fighting the good fight! 

Where Do We Go From Here? 

Many have asked me how they can stay connected to their Franchise Bible Coach now that the challenge is ending. 

  1. First of all, join us for our Independence Day Celebration and live event hosted by on uly 29 at 3 p.m. EST. We will have special celebrity guests who will be discussing the eceonomy and future business trends with our Franchise Bible Coach Radio podcast hosts, Rick and Rob.  Go to for details and to register.
  2. The second thing to do is join our membership. We have designed an affordable membership program for franchisors and franchise owners so everyone can enjoy the benfits of having a Franchise Bible Coach to help them grow and thrive.  Check out for details and join the Franchise Bible Coach community today. 




Rick Grossmann

Written By

Entrepreneur Leadership Network VIP

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.

Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021.  He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.