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Want Something From Someone? Do the Work for Them.

What's the secret to winning people over? Simple: Make it as absolutely easy as possible to say yes.

This story appears in the April 2021 issue of Entrepreneur. Subscribe »

Here's a great paradox of entrepreneurship: We barely have enough time to finish our own work — but to truly succeed, completing our own work isn't enough. We must do other people's work, too!

Nigel Parry

It's exhausting, isn't it? But let's not forget how necessary it is.

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