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When a School Teacher Bought a Boat Club, Being a Constant Learner Kept Her Afloat

It turns out an appetite for new ideas translates to endless new opportunities.

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This story appears in the July 2021 issue of Entrepreneur. Subscribe »

Sheila Stanley has a background in education — and a career in educating herself. After working for four years

as a teacher, she held jobs that included running a small business, working for the federal government, and even working in HR for an education facility. In 2018, she teamed up with her husband and son to purchase a Freedom Boat Club franchise in Nova Scotia. It’s a members-only club that allows members to use boats for recreation. The pandemic challenged the business in some ways, but Stanley says she was able to stay afloat — in part by always learning and trying new ideas.

Courtesy of Freedom Boat Club

After such a varied career, what gave you the confidence to become a franchisee?

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