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Developing a Positive Reputation

How to be the entrepreneur everyone wants to do business with

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

In today's fast-paced world, entrepreneurs can no longer create success alone. We need to inspire others to help us gather the right resources and establish the necessary contacts to achieve our goals. Since people like to work with those they respect and trust, a top priority for an entrepreneur is to develop a positive business reputation.

As the owner of a business, you must not only drive sales and motivate employees, but also serve as your company's spokesperson. Nothing helps solidify long-term relationships--and your competitive position--like a sterling reputation.

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