Beauty Mogul Bobbi Brown Enters Food and Wellness Space With a Chia Bar for Charity All proceeds from the snack, launched on International Women's Day, will go to Girls Inc.
All proceeds from the limited-edition dragon fruit chia bar will benefit Girls Inc., which provides mentorship and training for girls ages 6 to 18.
"I've been a fan of [Health Warrior's] chia bars since they launched, and I was really excited to be part of an amazing program to help women," Brown tells Entrepreneur.
Brown's current project is justBobbi, a platform for wellness, beauty and travel, which also has concept shops within Lord and Taylor. No only were these bars a chance to raise money for Girls Inc., Brown says, but also to test the waters in the health and wellness space, as her other products launch in April.
It's a savvy move to introduce a name that has been synonymous with makeup for more than decades into a new category.
"We wanted to make sure that it reflected who I am as a brand," she says.The bars will be available in boxes of 15 for $19.99 in justBobbi shops in Lord and Taylor, HealthWarrior.com and other retailers later this month.