Pizza Hut, Pasta Bravo Test Co-Branding
Louisville, Kentucky--Yum! Brands Inc. officials said the company's Pizza Hut brand would enter into a co-branding test with Aliso Viejo, California-based quick-casual chain Pasta Bravo through a licensing agreement. The test, according to Yum! officials, would involve existing dine-in Pizza Huts, which could be company- or franchise-operated. The company gave no indication of the timeline for the test.
Yum! also is currently testing co-branding Pizza Hut with Back Yard Burgers and A&W. - Nation's Restaurant News
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
