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Feedback 10/04

Letters from our readers

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

SEO Me the Money

Your article in the August 2004 issue entitled "Inthe Click" had some great information for business ownersabout search engine marketing. It has long been accepted thatgenerating leads over the Web via search engine optimization (SEO)can be significantly less expensive than direct mail, ads in theYellow Pages and e-mail advertising.

One point that your article didn't stress enough issomething small-business owners need to look for when they decideto outsource an SEO campaign. Most companies providing SEO servicescharge a flat rate to get started, then a monthly maintenance fee.Typically, clients are told they can expect great results, butrarely are guarantees made.

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