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Dishing It Up With the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.

By Charlotte Mulhern

Opinions expressed by Entrepreneur contributors are their own.

Q: I am planning to open an ethnic fast-food business.How do I find the right location, and what can I do to help mybusiness stand out from the popular and established fast-foodchains?

A: Ed Engoron, president and CEO of Los Angeles-based foodconsulting firm Perspectives/The Consulting Group Inc., has morethan 30 years of experience in the industry:

This is the perfect time to open an ethnic quick-servicerestaurant if you adhere to a few proven adages, and, mostimportant, don't set as your goal a plan to take overMcDonald's. Your greaBODY advantage is America'sopen-mindedness toward taste trends, which is a result of Americanstraveling abroad more than ever before and the influx of immigrantsbringing their cultural preferences for particular, seasonings andspices with them.

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