This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Toy Story Grown-ups, take note: The lucrative toy market isn't just child's play.

By The Motley Fool

Opinions expressed by Entrepreneur contributors are their own.

The company: Hasbro Inc. is the second-largest toymanufacturer in the world, sharing industry control withBarbie purveyor Mattel Inc. The company markets its productsprimarily through its Playskool, Tonka, Kenner, Milton Bradley andParker Brothers brands.

The markets: Many of Hasbro's toys target5-to-14-year-olds, an age group the U.S. Census Bureau expects togrow by nearly 1 million by 2000.

Increasingly, purchasing power has become concentrated in thehands of several large retail chains, notably Toys "R"Us, Wal- Mart, Kmart and Target. Because of these companies'purchasing and marketing strategies, larger toy manufacturers thatcan offer broad product lines, high advertising budgets andfrequent deliveries have been favorably affected.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In