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Hey, You. Over Here! Made you look. Now go ahead and get prospects looking at <i>you</i> with these tips for designing the perfect print ad.

By Isabella Trebond

Opinions expressed by Entrepreneur contributors are their own.

When it's time for you to get your business in the papers, you want a witty, groundbreaking ad that tells readers all about who you are. Right?

Wrong.

Super-original graphics, copy that's packed full of information, a trick headline that's clever once you "get it"-advertising disasters are made of these. What works in ads doesn't always make intuitive sense, so follow these basic guidelines to create an ad that gets and keeps you in business.