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You've probably experienced the thrill of shopping at dollarstores, but did you know you could own one? Dollar stores are morethan just bargain shoppers utopias; they're alsoentrepreneurial opportunities, thanks to franchises like DollarDiscount Stores of America Inc., the fastest-growing franchisedchain of dollar stores in the nation, with sales of $2.4 million,via 122 locations in 28 states.
Dollar Discount Stores of America was founded in 1982 and beganfranchising in 1987. Most stores are located in high-traffic stripmalls, small plazas and other locations near high-volume stores.With middle-class America as its target market, chair and CEO PaulCohen says that they're the equivalent of the five-and-dimes ofyears past. Typically, stores do best in areas where theold-fashioned quest for a good bargain is still strong. "Ourbiggest success has been in rural America," Cohen pointsout.
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