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Going Glam Learn what it really takes to start a glamorous business in college.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Picture it now: driving down the highway in a sleek car with loads of cash in your pocket, hobnobbing with the rich and famous. Heck, as an entrepreneur with a glamorous business, you're rich and famous yourself. Whether your dream is to launch a killer clothing line, the next big thing in cosmetics or even the hottest restaurant and nightclub around, you can already feel the allure of that high-profile business drawing you in.

But before you go applying for that American Express Black Card, here's a reality check: Launching a glamorous business isn't always so glamorous from the business side. It's a thrill ride for sure, but one of the scariest ones of your life. Just ask Mark Schmitz, founder of The Grid Records, a hip-hop record label based in Phoenix. The Arizona State University graduate launched his business in 2005, the summer before his senior year, after interning at Atlantic Records. He was convinced that the world was missing out on Arizona's untapped hip-hop talent, so he decided to carve out a niche as its ambassador.

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